Wilmington, MA – Astaro Corporation (http://www.astaro.com), a leading Unified Threat Management provider, today announced that David Rogers, Vice President, Americas, Astaro Corporation has been named a 2010 Channel Chief by the Everything Channel’s CRN. Channel Chiefs are leaders in creating effective channel programs for solution providers.  They consistently defend, promote and execute effective channel partner programs and strategies. 

David Rogers was chosen as a 2010 Channel Chief by Everything Channel’s CRN based on new innovations in Astaro’s partner community program for 2010, Astaro’s 100% channel centric approach and for his extensive experience helping channel organizations grow.

For the eighth consecutive year the Channel Chiefs were chosen based by Everything Channel editorial on criteria including policy and program innovations made during the past year, the amount of revenue their company generates through partners, their willingness to speak out publicly on behalf of the channel, and the number of years they have dedicated to channel activities. 

“At Astaro we have a 100% channel centric approach that focuses on helping our partner community grow successful and profitable businesses,” said David Rogers, Vice President Americas, Astaro Corporation. “For 2010 we expect a 30%-50% increase in the size of our partner community, and to accommodate this growth we’ve made positive changes to our program to help us better serve our partners. This recognition validates the work we have done with our partner community in the past and our efforts for the future.”

“Being named a Channel Chief is one of the most prestigious honors in the IT industry.  This year’s Channel Chiefs offers  tremendous insight into the who’s who of the Channel,” said Kelley Damore, VP, Editorial Director, Everything Channel.  “Top channel executives consistently ensure that the Channel’s voice is heard when strategic decisions are being made and continually nurture mutually profitable relationships.  We applaud the 2010 Channel Chiefs for their successful partner programs and strategies.”

For additional information on the CRN Channel Chief list, visit www.channelweb.com.  The Channel Chief list was published in the February 22, 2010 issue.